Red Wheel Society

For this pro bono video campaign, I developed and produced a series of films to raise awareness for the NGO Bangladesh Street Kids Aid, which supports street children in Dhaka. The challenge was clear: create impactful visual storytelling with no marketing budget, while bridging the gap between raw footage from Bangladesh and professionally produced content. We shot a mixed-media campaign using both 16mm film and digital, evoking the aesthetics of classic skate videos while preserving a documentary-like authenticity. This approach also allowed us to integrate grassroots footage from Bangladesh seamlessly with our staged content in Berlin. The video shoot featured a group of skate ambassadors from across Germany, brought together to promote the symbolic red wheel—a nod to the red circle in the Bangladeshi flag and a metaphor for forming a global community. I directed and produced a main campaign film as well as individual short videos tailored for each ambassador, allowing for maximum organic reach across different social media channels. The campaign was built to spark curiosity, conversation, and—ultimately—support for the NGO’s work on the ground.