Attik Brewing

SUMMER IS COMING: For this bold and cinematic campaign, I created an absurd short-film-style commercial for Attik Brewing, celebrating the arrival of summer—and their wide range of beers—in true sci-fi fashion. Set on a classic Spanish beach, the commercial draws inspiration from vintage alien invasion movies, with towering 3D beer cans landing dramatically on the coastline. Each can disrupts and inspires a different beach town archetype—from the sunbather to the BBQ pitmaster —blending humor, nostalgia, and over-the-top spectacle. I concepted, directed, and produced the entire campaign, aiming to create visually striking content that breaks away from the smaller-scale aesthetic typical of craft beer marketing. Alongside the main commercial, we delivered a full campaign package: cutdowns for each persona, shorter edits for social media, and an additional photo series that captures the playful yet surreal summer vibe of the piece.