Villa Masa

For Villa Massa’s German market push, I was tasked with creating a comprehensive suite of social media content centered around the Villa Massa Spritz—a fresh take on the classic Limoncello Spritz. The challenge was to evoke the relaxed, sun-drenched feeling of the Amalfi Coast without ever leaving the studio. To achieve this, I used a form of virtual production, extending physical sets with digital backgrounds to simulate the ambiance of an Italian seaside restaurant. The visuals needed to feature the bottle, a specific prosecco brand, and also versions without branding in preparation for an upcoming rebrand. In total, I delivered around 96 assets in a range of formats, ensuring flexible use across Villa Massa Germany’s image and video pool. The project was produced in collaboration with Overproof Media.