Peligro Catrina

For Peligro Catrina, a Spanish tequila brand, I conceptualized and directed a bold and dynamic commercial that plays with stereotypical Mexican iconography to capture the intense, exhilarating experience of taking a shot of tequila. The commercial features a mix of vibrant and traditional symbols, including a Mexican luchador, snakes, fresh fruit, and, of course, the iconic bottles of Peligro Catrina in front of a vast desert landscape. The narrative unfolds to emphasize the feeling and energy that comes from the sharp, invigorating taste of tequila. We used two versions of the commercial to highlight the different expressions of the tequila: one version featuring lemons with the Silver bottle, and another with oranges paired with the Reposado. Each variation had its own distinct visual language while maintaining a cohesive energy that tied back to the brand’s bold personality. Alongside the commercial, I also oversaw the photoshoot, capturing key moments and imagery to reinforce the brand’s edgy, larger-than-life vibe. The combination of bright, striking visuals and energetic storytelling aims to immerse viewers in the thrilling and fiery sensation of Peligro Catrina tequila.